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The Bad

SEO is a marketing wank

Every time I see SEO its always about “Let me make you site #1 on Google” or “Maximise your site’s potential”. All of that and the word SEO is just a big marketing wank to try and sell a service that should be free/provided from the web designer/developer.

Whenever a web designer designs a site they should always be aware of SEO and how to maximize the sites “trollage” by search engines. More-so, whenever copy is made for the web it should always be written in the best way to get the most Google juice. But even that is not necessary any more.

Website Search Engine bots currently (and in the future will continue to do so) read the sites content and make a keyword relevance table to help find content when searched. That isn’t all of it. The next major part, which Google PageRank uses, is the In and Out links from the site, the sites popularity rank.

Popularity on the internet is key and the more reputable sources you get linking to your site the better your result will be. Having keywords and relevant content on your site isn’t always going to cut it. So no company percieving to be SEO masters can ever get you the best results without that important step of popularity, some do a good job but they can never get you the best result.

You’re better off spamming your Twitter friends and Digg with links and hope that you go viral. That or make a venting blog that will hopefully have some follow through traffic.

 1 Comment
 Tags: marketing, SEO, wank, web
 Permalink
 September 6, 2009 9:45 pm


Comments

  1. Sarah Addyman

     December 2, 2009 at 1:23 am

    Surely ALL of it counts?

    I write what I’d call “SEO copy” for websites and I’d say the main part of my job is making sure the copy reads well, just as I would for a brochure or a piece of direct mail, but with a gentle spattering of key phrases for good measure.

    I often rewrite pages where the previous writer (usually not someone who does it for a living) has drowned the copy in key words, making the page unreadable and earning them a zero page rank in the process.

    What annoys me is the companies claiming they can “guaranteee” something when they can’t - and charging an arm and a leg for it.

     Reply